Creation and installation of the stand at the Baselworld Fair. The stand expanded over 3 floors and incorporated 3 different brands: MOVADO, EBEL and CONCORD. The ground floor offered various areas for customers: the exhibition area for watches was a single open space divided by zones for different brands, with a central reception area and bar. The upper two floors had sales rooms as well as additional bar and lounge areas for customers. The floors are connected by an original spiral staircase with metallic sides and glass steps and handrails. The work was based on a wood-coated metal frame. The facades were finished with black woven fabric which concealed sections of a LED Wall, while the interior walls were made of white laminated wood panels in the hallways and black fabric coverings inside the sales rooms. All floors had carpet throughout. The lighting system was designed to offer the correct illumination of the products displayed in the showcases, but also in the sales rooms where the dark walls tended to reduce the light factor by attenuating the lights' colour temperature.