Complete design with supply and installation of custom furnishings within Atelier 1 and Atelier 2 of the Ferrari factory in Maranello. Ateliers 1 and 2 are almost identical rooms that are used to show customers the Ferrari model they are interested in purchasing: a series of colour samples, technological components and models surround the entire scene in a poignant manner, allowing the customer to customise his car at will. The hallmark feature of the room is the large, sinuous, red leather display wall designed to resemble an out-of-scale interior of a Ferrari. The incredibly effective and evocative lighting system is located in a large false ceiling concealing a system of LED strips that project diffused light (alternating hot and cold) on the car body. The designs satisfied the customer's ambitious request to create a space with a strong Ferrari identity that was both exciting and technically innovative.